About us
About TrueNorth Heating & Cooling
The temperature you set is the temperature you get.
Our story
How TrueNorth Heating & Cooling got here
Marcus Bell started TrueNorth in 2012 after watching neighbors get sold furnaces they didn't need. The shop's one rule: diagnose the real problem, fix what can be fixed, recommend replacement only when it's the honest call. What set TrueNorth Heating & Cooling apart from the start was a refusal to treat the basics as afterthoughts — doing the careful, unglamorous work that earns trust, and treating every client the way the founders wished they had been treated. 12 years and more than 800 projects later, that conviction still runs TrueNorth Heating & Cooling. The team has grown, the work across Boise has too, but the promise is unchanged.
Our mission
To diagnose honestly, price fairly, and keep Boise homes comfortable without the replacement pressure.
Milestones
Two decades, one promise
2014
TrueNorth Heating & Cooling opens its doors in Boise.
2018
Grew the team and deepened the core service offering.
2021
Reached a milestone that cemented the reputation reviewers still mention.
2025
Passed 800 projects served.
What we stand for
Our values
Diagnosis you can trust
We treat "diagnosis you can trust" as a standard, not a slogan — it shows up in how we actually do the work, every time.
Fair price, every time
We treat "fair price, every time" as a standard, not a slogan — it shows up in how we actually do the work, every time.
Comfort that stays consistent
We treat "comfort that stays consistent" as a standard, not a slogan — it shows up in how we actually do the work, every time.
One visit done right
We treat "one visit done right" as a standard, not a slogan — it shows up in how we actually do the work, every time.
Credentials
Licensed, insured & accredited
Backed by 12+ years of commercial work and the credentials to match.
Licenses & registrations
- ID Construction Supervisor License (CSL)
- ID Home Improvement Contractor Registration
Insurance & bonding
- Fully bonded and insured — general liability, umbrella, and full workers' compensation coverage
Certifications
- OSHA 30-Hour Construction Safety certified leadership
- EPA Lead-Safe Certified Firm (RRP)
Memberships
- Associated General Contractors of America (AGC) member
- Better Business Bureau — A+ Accredited
Ready to start your project?
Tell us what you have in mind and we’ll put together a clear, no-obligation estimate for Boise, Greater Boise, the Boise metro area.