30 palettes. Six categories. Zero guesswork.

Every palette is WCAG AA contrast-checked, ships with both a four-swatch core (primary / accent / background / text) and a 3–5 stop scene spectrum for S-05 BgColorJourney. Total: 85 palettes across 6 categories.

editorial

Editorial

Monochrome cores with a single confident accent. Bookish, calm, deliberate.

7 palettes

Editorial Noir
editorial-noir
editorial
primary#0E1116
accent#C99024
background#F2F2F0
text#0E1116
papertweedmidnight
Vibe
editorialminimalluxurymonochrome
Business fit
barbershop · studio · agency
Editorial Charcoal
editorial-charcoal
editorial
primary#262220
accent#B58652
background#EFEAE2
text#1A1715
linenstoneink
Vibe
editorialwarm-monoartisan
Business fit
leather goods · publishing · barbershop
Editorial Ivory
editorial-ivory
editorial
primary#1F1F1A
accent#6F7A52
background#F7F4EB
text#14140F
ivorysage-fogolive-night
Vibe
editorialsoftminimal
Business fit
bookstore · atelier · stationery
Editorial Slate
editorial-slate
editorial
primary#1E2935
accent#C77B4E
background#EFF1F2
text#0E141A
slate-lightslate-midslate-deep
Vibe
editorialcool-mono
Business fit
architecture · design studio · consultancy
Editorial Bone
editorial-bone
editorial
primary#222018
accent#8C2A22
background#F4EFE6
text#1A1812
bonewheat-blushember-night
Vibe
editorialoff-whiteluxury
Business fit
gallery · fashion · perfumery
Trust Emerald
trust-emerald
editorial
primary#1F3A28
accent#4A8060
background#F5F0E7
text#0F2415
ledger-creamaudit-midvault-deep
Vibe
calmstabilityprofessional
Business fit
tax-accountant · cpa · financial
Architect Ink
architect-ink-clay
editorial
primary#1F2A37
accent#C2724A
background#F0EDE7
text#14181E
ink-lightink-deepclay
Vibe
refinedminimalconsideredtimeless
Business fit
architecture · architect · design studio

warm natural

Warm Natural

Sunlit earth tones. Cafés, bakeries, florists, wine.

13 palettes

Espresso Morning
warm-espresso-morning
warm natural
primary#3D2817
accent#C8956D
background#F8F2E8
text#1F1F1F
morning-creammidday-honeyevening-espressonight-roast
Vibe
warmearthyneighborhood
Business fit
cafe · coffee · bakery
Wheat Field
warm-wheat-field
warm natural
primary#5B3A24
accent#E6B665
background#FBF6EC
text#1F1410
dawn-flourmorning-crustafternoon-bakeevening-loaf
Vibe
warmharvesthonest
Business fit
bakery · farm-to-table · general store
Rose Garden
warm-rose-garden
warm natural
primary#4A2E22
accent#D9876B
background#FAF7F2
text#1F1410
dawn-peachspring-rosesummer-bloomautumn-burgundy
Vibe
warmromanticseasonal
Business fit
florist · boutique · wedding
Maple Forest
warm-maple-forest
warm natural
primary#3E2412
accent#A85829
background#F2EAD9
text#1A0F08
sapwoodheartwoodbark-night
Vibe
warmwoodgrainartisan
Business fit
woodworking · leather · craft brewery
Tomato Clay
warm-tomato-clay
warm natural
primary#6B1F1F
accent#C99745
background#FAF6F0
text#1F1410
antipasto-breadprimo-pastasecondo-reddolce-wine
Vibe
warmitalianrustic
Business fit
italian · trattoria · wine bar
Bridge Rust
bridge-rust
warm natural
primary#8B4A2B
accent#F2C39A
background#F8EFE6
text#2A1810
morning-rustbridge-midevening-iron
Vibe
connectionwarm-professionaltrust
Business fit
hr-staffing · recruitment
Homestead Golden Hour
homestead-goldenhour
warm natural
primary#5A2D2A
accent#E07A3E
background#FAF3E8
text#2A1E18
porch-creamgolden-hourdusk-mauveporchlight-night
Vibe
warmgolden-hourneighborhoodtrust
Business fit
real estate agent · realtor · residential real estate
Meadow Grow
meadow-grow-green
warm natural
primary#234E34
accent#D8A23A
background#F2F4EC
text#15241A
early-springhigh-summergolden-hourautumn-warm
Vibe
naturalfreshoutdoorgrowth
Business fit
landscaping · lawn care · gardener · lawn · hardscape · tree service
Handyman Oak
handyman-oak-red
warm natural
primary#6B4A2E
accent#C0392B
background#F5EFE6
text#2A1F16
oak-lightoak-deepred-accent
Vibe
dependablehonesthands-onwarm
Business fit
handyman · home repair · carpentry · odd jobs
Fence Cedar
fence-cedar-sage
warm natural
primary#4E6138
accent#9C6B3F
background#F2F4EC
text#20241C
sage-lightsage-deepcedar
Vibe
sturdynaturalcraftprivacy
Business fit
fence · fencing · cedar · vinyl fence · gate
Floor Walnut
floor-walnut-warm
warm natural
primary#6B4A33
accent#C8A24E
background#F4EFE8
text#1E160F
walnut-lightwalnut-deepbrass
Vibe
warmsolidcraftnatural
Business fit
flooring · hardwood · laminate · tile floor · refinishing
Pest Shield
pest-shield-green
warm natural
primary#2F6E3C
accent#E0A93B
background#EFF4EC
text#14241A
green-lightgreen-deepamber
Vibe
safeprotectivetrustcalm
Business fit
pest control · exterminator · termite · rodent · mosquito
Lumina Beige
stage-beige-sage
warm natural
primary#B9936A
accent#8AA67E
background#F5F0E8
text#2A2218
beige-lighttaupe-deepsage
Vibe
elegantinvitingrefinedcalm
Business fit
home staging · interior design · real estate

cool clinical

Cool Clinical

Trust-cool blues and sage. Medical, wellness, expansive.

26 palettes

Clinical Trust
cool-clinical-trust
cool clinical
primary#163B53
accent#4A9CB6
background#F4FAFC
text#0F2235
morning-lightclinical-cooltrust-deepcalm-night
Vibe
coolcleanprofessional
Business fit
dental · clinic · medical
Ocean Glass
cool-ocean-glass
cool clinical
primary#0E3548
accent#5BBED1
background#EBF6F9
text#082230
glass-lightglass-midocean-deep
Vibe
cooltransparentmodern
Business fit
medical tech · biotech · modern dental
Sky Sage
cool-sky-sage
cool clinical
primary#2E4B4D
accent#86A8A7
background#F0F4F2
text#0F2024
morning-mistafternoon-fogtwilight-still
Vibe
coolcalmwellness
Business fit
wellness · therapy · yoga
Mountain Mist
cool-mountain-mist
cool clinical
primary#27384A
accent#8AA8B5
background#EEF2F4
text#0F1A26
summit-dawnridge-shadowvalley-night
Vibe
coolexpansivetrustworthy
Business fit
chiropractic · physical therapy · rehab
Glacier Calm
cool-glacier-calm
cool clinical
primary#1A4D5E
accent#AEDBE2
background#F5FAFC
text#0A2530
ice-lightglacier-midcrevasse
Vibe
coolpremiumexpansive
Business fit
plastic surgery · modern medical · fertility
Route Cobalt
route-cobalt
cool clinical
primary#102648
accent#4A8FE0
background#E8EEF8
text#051430
highway-dawnroute-midinterstate-night
Vibe
motiondirectiontrust
Business fit
logistics · freight · trucking
Cyan Tech
cyan-tech
cool clinical
primary#0A2A33
accent#5BE0D8
background#E8F4F2
text#051820
terminal-lightconsole-middatacenter-deep
Vibe
moderntechprecision
Business fit
it-consulting · msp · tech-services
Calm Spine Teal
calm-spine-teal
cool clinical
primary#1F4A4A
accent#D49A5E
background#F4F1EA
text#142E2E
bone-morningaligned-middeep-tealsettle-night
Vibe
calmgroundedalignedwellness
Business fit
chiropractic · chiropractor · wellness · spinal health
Climate Comfort
climate-comfort-dual
cool clinical
primary#1F3D52
accent#E08A3C
background#F3F6F8
text#122430
cool-morningset-pointdeep-coolwarm-ember
Vibe
balancedcomforttrustclimate
Business fit
hvac · heating · cooling · climate · comfort · air conditioning
Pipe Water
pipe-water-blue
cool clinical
primary#143B4D
accent#C06B3E
background#EEF4F6
text#0F2C39
cool-waterdeep-linecopper-fit
Vibe
cleantrustwatersteady
Business fit
plumber · plumbing · drain · water heater · repipe
Appliance Steel
appliance-steel-teal
cool clinical
primary#2B3A42
accent#2FA39A
background#EEF3F4
text#16242A
steel-lightsteel-deepteal-diag
Vibe
cleanreliabletrusthome
Business fit
appliance repair · refrigerator · washer · dryer · oven
Foundation Stone
foundation-stone-blue
cool clinical
primary#2E3640
accent#4A86B0
background#EEF1F4
text#15181C
stone-lightstone-deepstructural-blue
Vibe
securestructuraltrustcalm
Business fit
foundation · foundation repair · waterproofing · piering · basement
Septic Earth
septic-earth-teal
cool clinical
primary#4A4030
accent#2E8C8C
background#EFF3F2
text#161A18
earth-lightearth-deepclean-teal
Vibe
cleanreliabletruststeady
Business fit
septic · septic tank · drain field · pumping · sewer
Paint Cobalt
paint-cobalt-coral
cool clinical
primary#2A4D6E
accent#E2674A
background#F2F0EC
text#16242E
cobalt-lightcobalt-deepcoral
Vibe
cleancrispfreshtrust
Business fit
painting · painter · interior painting · exterior painting · cabinet
Pane Sky
pane-sky-silver
cool clinical
primary#3E5A6E
accent#8FB0C0
background#EEF3F6
text#16242E
sky-lightsky-deepwarm-light
Vibe
clearlightcalmtrust
Business fit
window · windows · doors · glazing · replacement window
Pool Aqua
pool-aqua-deep
cool clinical
primary#0E6E8C
accent#4FC3D9
background#ECF6F8
text#07303E
aqua-lightaqua-middeep
Vibe
cleancoolrefreshingtrust
Business fit
pool · swimming pool · pool service · pool builder · spa
Clean Mint
clean-mint-fresh
cool clinical
primary#2E8B7F
accent#F2C94C
background#EFF7F4
text#123A36
mint-lightmint-deepgold
Vibe
freshcleanbrighttrust
Business fit
cleaning · house cleaning · janitorial · maid service · office cleaning
Insure Navy
insure-navy-gold
cool clinical
primary#1E3A5F
accent#D4A23A
background#EEF2F6
text#14202E
navy-lightnavy-deepgold
Vibe
trustsecuresteadyclear
Business fit
insurance · agency · coverage · broker
Wealth Teal
wealth-teal-gold
cool clinical
primary#14483F
accent#C9A24B
background#ECF4F1
text#0C2823
teal-lightteal-deepgold
Vibe
growthtruststeadyprosper
Business fit
financial · advisor · planner · wealth · investment
Books Slate
books-slate-sage
cool clinical
primary#2B3A4A
accent#5E9A78
background#EEF2F2
text#141C24
slate-lightslate-deepsage
Vibe
organizedtrustcalmprecise
Business fit
bookkeeping · accounting · payroll · finance
Consult Indigo
consult-indigo-amber
cool clinical
primary#2A2F63
accent#E0922F
background#EEF0F7
text#16182E
indigo-lightindigo-deepamber
Vibe
strategyclearambitiousfocus
Business fit
consulting · consultant · strategy · management · advisory
Web Azure
web-azure-violet
cool clinical
primary#2746C9
accent#18C0D0
background#EEF1FB
text#121A33
azure-lightazure-deepcyan
Vibe
digitalmoderncleanfast
Business fit
web design · web development · website · digital
Wash Aqua
wash-aqua-sun
cool clinical
primary#1390C4
accent#FFC83D
background#EAF7FE
text#0E2A38
aqua-lightaqua-deepsun
Vibe
freshbrightfastclean
Business fit
car wash · auto wash · detailing
Glass Teal
glass-teal-violet
cool clinical
primary#14808A
accent#7C5CFF
background#ECF8F8
text#0C2A2C
teal-lightteal-deepuv-violet
Vibe
clearmodernprecisecalm
Business fit
auto glass · windshield · glass repair
Keystone Slate
pm-slate-teal
cool clinical
primary#2C3A4F
accent#2BB3A3
background#EEF3F5
text#16212B
slate-lightslate-deepteal
Vibe
trustworthyorganizedsteadyprofessional
Business fit
property management · rentals · real estate
Summit Navy
mortgage-navy-green
cool clinical
primary#1B2A4A
accent#2E9E5B
background#EFF3F7
text#0F1B30
navy-lightnavy-deepgreen
Vibe
secureconfidentapproachablefinancial
Business fit
mortgage · home loan · lending

industrial bold

Industrial Bold

Steel, fire, brass. Gyms, workshops, modern fitness.

22 palettes

Furnace Iron
industrial-furnace-iron
industrial bold
primary#161616
accent#E55A28
background#F5F5F5
text#0F0F0F
morning-steelworkout-ironpeak-firepost-burn
Vibe
boldindustrialstrong
Business fit
gym · fitness · crossfit
Cast Concrete
industrial-cast-concrete
industrial bold
primary#1F2226
accent#C99024
background#E7E5E0
text#0E1116
concrete-lightconcrete-midconcrete-deep
Vibe
boldarchitecturalminimal
Business fit
barbershop · modern atelier · designer studio
Steel Citrus
industrial-steel-citrus
industrial bold
primary#1B2026
accent#E6D200
background#F4F5F2
text#0B0F14
morning-citrusafternoon-steelevening-bolt
Vibe
boldmodernenergetic
Business fit
modern fitness · boxing studio · spin
Forge Spark
industrial-forge-spark
industrial bold
primary#1A0F08
accent#D85020
background#EBE6DE
text#0E0805
anvil-dawnforge-midember-night
Vibe
boldrawmetallurgy
Business fit
crossfit · powerlifting · welding atelier
Coal & Brass
industrial-coal-brass
industrial bold
primary#1A1813
accent#B58236
background#E2DCD0
text#0E0D0A
canvas-dawnbrass-midcoal-night
Vibe
boldworkshopheritage
Business fit
mechanic · leather workshop · trades
Industrial Steel Blue
industrial-steel-blue
industrial bold
primary#1B2A3A
accent#4A6680
background#F0F2F5
text#0E1620
steel-dawngirder-midsteel-night
Vibe
industrialtruststructural
Business fit
construction · engineering
Garage Graphite
garage-graphite-amber
industrial bold
primary#1A1D22
accent#E8701A
background#EEF0F2
text#14161A
shop-floorsteelbay-night
Vibe
industrialboldmechanicaltrustworthy
Business fit
auto repair · auto body · mechanic · tire shop
Amber Warehouse
amber-warehouse
industrial bold
primary#5C3D1F
accent#D4892E
background#F5DDB3
text#2A1A08
pallet-lightcrate-midwarehouse-deep
Vibe
industrialwarmthlogistics
Business fit
wholesale · distributor
Circuit Volt
circuit-volt-indigo
industrial bold
primary#13245A
accent#F2C53D
background#EEF1FA
text#0C1733
cool-circuitdeep-voltspark
Vibe
electricprecisetrustpower
Business fit
electrician · electrical · wiring · panel · ev charger
Lock Slate
lock-slate-brass
industrial bold
primary#1E2630
accent#C9A24B
background#F2F1EC
text#14181F
slate-lightslate-deepbrass
Vibe
securetrustprecisecalm
Business fit
locksmith · lock · key · security · deadbolt
Garage Charcoal
garage-charcoal-azure
industrial bold
primary#2A2E33
accent#2D7DD2
background#F4F6F8
text#1A1D21
steel-lightcharcoal-deepazure
Vibe
reliablecleansteadymodern
Business fit
garage door · overhead door · opener · spring
Shingle Slate
shingle-slate-amber
industrial bold
primary#33373D
accent#D98A3D
background#F3F1ED
text#1A1D22
dusk-lightslate-deepamber-glow
Vibe
durablehonesttrustweathered
Business fit
roofing · roofer · shingle · gutter · storm damage
Solar Azure
solar-azure-gold
industrial bold
primary#1E4E7A
accent#F2B33C
background#EEF3F9
text#0E1B2E
sky-lightazure-deepsun-gold
Vibe
cleanoptimistictechsavings
Business fit
solar · solar panels · renewable · battery · ev charger
Concrete Ash
concrete-ash-ochre
industrial bold
primary#5A574F
accent#C99A4E
background#F3F1EC
text#2A2926
ash-lightash-deepochre
Vibe
solidhonestcraftdurable
Business fit
concrete · driveway · patio · stamped concrete · flatwork
Press Charcoal
press-charcoal-cyan
industrial bold
primary#232A33
accent#1F9BB8
background#EEF1F3
text#11161B
charcoal-lightcharcoal-deepcyan
Vibe
crispboldcreativeprecise
Business fit
printing · print shop · printer · signage · copy
Engineer Slate
engineer-slate-amber
industrial bold
primary#1E4D52
accent#E89B2E
background#EDF2F2
text#0F2225
slate-lightslate-deepamber
Vibe
precisetechnicalreliablesound
Business fit
engineering · engineer · structural · civil
Detail Onyx
detail-onyx-chrome
industrial bold
primary#0E0F12
accent#25C2D8
background#F2F4F6
text#14171A
chrome-lightonyx-deepgloss-cyan
Vibe
glossyprecisepremiumsleek
Business fit
auto detailing · detailing · car care
Tire Steel
tire-steel-citron
industrial bold
primary#2B3440
accent#B7C53F
background#F4F5F0
text#1A2027
steel-lightsteel-deepcitron
Vibe
ruggedreliableenergeticroad-ready
Business fit
tire shop · wheels · auto service
Body Steel
body-steel-crimson
industrial bold
primary#34404E
accent#C8402F
background#F4F1EE
text#1B222B
steel-lightsteel-deepcrimson
Vibe
boldrestorativeprecisestrong
Business fit
auto body · collision repair · paint shop
Tow Navy
tow-navy-amber
industrial bold
primary#16213A
accent#FFB22E
background#F1F3F6
text#0E1626
slate-lightnavy-deepamber
Vibe
dependableurgentsteadyalways-on
Business fit
towing · roadside · recovery
Inspect Amber
inspect-amber-slate
industrial bold
primary#E08A1E
accent#3C4A57
background#F5F1EA
text#241B10
amber-lightslate-deepamber
Vibe
thoroughreliablealertpractical
Business fit
home inspection · inspector · property
Vaultline Orange
storage-orange-steel
industrial bold
primary#E5731B
accent#46566A
background#F4F2EE
text#211A12
sand-lightsteel-deeporange
Vibe
securepracticalaccessiblesturdy
Business fit
self storage · storage · moving

spa sanctuary

Spa Sanctuary

Botanical hush. Spa, nail, retreat, meditation.

7 palettes

Botanical Sage
spa-botanical-sage
spa sanctuary
primary#2D3F3A
accent#D4B59E
background#F2EFE9
text#1A1E1B
linen-morningsage-middaytwilight-botanicaldeep-sanctuary
Vibe
sanctuarybotanicalpremium
Business fit
med spa · wellness retreat · luxury skincare
Powder Petal
spa-powder-petal
spa sanctuary
primary#2B1B3D
accent#C97A99
background#FAF5F8
text#1F1430
powder-petalblush-orchidtwilight-velvetmidnight-glow
Vibe
softfeminineelegant
Business fit
nail · salon · wedding makeup
Pearl Bath
spa-pearl-bath
spa sanctuary
primary#3C3A36
accent#C2A878
background#F0EBE0
text#1F1D1A
pearl-morningsmoke-marbleamber-bath
Vibe
luxurysparefined
Business fit
luxury spa · thermal bath · hammam
Lavender Dusk
spa-lavender-dusk
spa sanctuary
primary#2E2A4A
accent#C5B7DA
background#F3F0F6
text#16142A
lavender-dawntwilight-purpledeep-amethyst
Vibe
calmmeditativefeminine
Business fit
yoga · meditation · aromatherapy
Sandstone Linen
spa-sandstone-linen
spa sanctuary
primary#3B2F26
accent#C39A6B
background#EFE7DA
text#1F1812
sand-lightstone-midearth-deep
Vibe
earthyzenneutral
Business fit
zen retreat · minimalist spa · thai massage
PT Teal
pt-teal-coral
spa sanctuary
primary#157A6E
accent#E8765A
background#ECF5F2
text#0B2723
teal-lightteal-deepcoral
Vibe
healingactivecalmtrust
Business fit
physical therapy · physiotherapy · rehab · wellness
Gentle Teal
vet-teal-coral
spa sanctuary
primary#1E8E8A
accent#F08A6B
background#ECF6F4
text#0C2A29
teal-lightteal-deepcoral
Vibe
caringcalmtrustworthywarm
Business fit
veterinary · animal hospital · pet care

cinematic luxe

Cinematic Luxe

Curtains, candles, gold. Fine dining, jewelry, premium brands.

10 palettes

Twilight Velvet
luxe-twilight-velvet
cinematic luxe
primary#1A1228
accent#C99745
background#F1EBE2
text#0D0918
curtain-lightstage-ambervelvet-deepafter-curtain
Vibe
luxecinematicevening
Business fit
upscale dining · speakeasy · luxury hotel
Midnight Wine
luxe-midnight-wine
cinematic luxe
primary#2B0C12
accent#C0A36A
background#F4ECDD
text#1A070A
candle-lightwine-pourlast-glass
Vibe
luxeintimateitalian
Business fit
fine dining · wine bar · premium italian
Champagne Hour
luxe-champagne-hour
cinematic luxe
primary#2A2418
accent#D4B374
background#F8F2E2
text#1A1610
flute-dawntoast-midafter-hours
Vibe
luxecelebratorygolden
Business fit
event venue · wedding hall · champagne bar
Starlight Navy
luxe-starlight-navy
cinematic luxe
primary#0A1428
accent#D5C385
background#EAEEF4
text#06091A
morning-misttwilight-bluestarlightmidnight-sky
Vibe
luxecelestialpremium
Business fit
jewelry · watchmaker · after-hours bar
Aurora Dawn
luxe-aurora-dawn
cinematic luxe
primary#1B1F3A
accent#E2A2BF
background#F4F1F6
text#0E1124
aurora-pinkaurora-violetaurora-deepaurora-night
Vibe
luxeetherealpremium-modern
Business fit
luxury brand · high-end startup · premium concierge
Walnut Classic
walnut-classic
cinematic luxe
primary#4A3424
accent#C99030
background#FAF7F0
text#1F1610
parchmentwalnut-midlibrary-night
Vibe
heritageauthorityclassical
Business fit
law-firm · legal
Marble Upscale
marble-upscale
cinematic luxe
primary#1A1610
accent#D4B57A
background#F8F4EC
text#0E0B08
marble-lightstone-midobsidian-night
Vibe
upscalepermanenceluxury
Business fit
commercial-real-estate · brokerage
Notary Burgundy
notary-burgundy-cream
cinematic luxe
primary#6E2433
accent#C9A24B
background#F4EFE9
text#2A1118
wine-lightwine-deepgold
Vibe
officialtrustformalcertified
Business fit
notary · notary public · signing · legal
Market Coral
market-coral-violet
cinematic luxe
primary#6C3FA6
accent#FF7A59
background#F2EEF8
text#1E1430
violet-lightviolet-deepcoral
Vibe
boldcreativeenergeticgrowth
Business fit
marketing · advertising · agency · branding
Photo Noir
photo-noir-amber
cinematic luxe
primary#1A1814
accent#D9A441
background#EFEBE3
text#100E0A
noir-lightnoir-deepamber
Vibe
cinematicwarmartfultimeless
Business fit
photography · photographer · studio