Seller Listing Strategy
Priced to move fast — three offers over asking in a weekend, not months on market.
Learn moreEVERY HOUSE IS WAITING FOR SOMEONE.
Sold before the sign fades.
LISTED, TOURED, SOLD — KEY TURNS.
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LISTING — BOISE, ID
6 DAYS · 3 OFFERS
Sold before the sign fades.
A responsive local agent who knows every street, prices it right, and gets you to closing.
10+ years · Boise
- Years in business
- 10+
- Clients served
- 180+
- Client retention
- 97%
- Average client rating
- 4.8
Years in business
Clients served
Client retention
Average client rating
What we do
Our services
A full range of real estate agent services, handled under one accountable team.
Buyer Representation
Guided through North End and Bench block by block — no surprises at closing.
Learn moreHome Valuation
Right-the-first-time pricing that eliminates guessing and relists.
Learn moreNeighborhood Deep Dives
Street-by-street knowledge of Boise's best blocks — schools, comps, where to move.
Learn moreResponsive Seller Support
Text, call, email — Dana answers within minutes, every time.
Learn moreClosing Coordination
Every detail tracked; your move happens on time, stress-light.
Learn moreWhy us
Why clients choose Hartwell Home Co.
Answers within minutes
Texts, calls, emails returned faster than you'd expect — the thing reviewers mention first.
Prices homes right the first time
No relists, no guessing — Boise sellers get offers over asking in a weekend.
Knows Boise block by block
North End to Bench; every street, school, and neighbor — not a database, lived knowledge.
Feels like a neighbor, not a salesperson
The rare agent who treats your biggest asset like it matters — because she does.
Stays small on purpose
A tight team that tours every listing, knows every buyer — quality over growth.
How it works
A clear path from first call to handover
Discovery
We start by understanding your business and your goals in detail, so the work is scoped to what actually moves the needle for you — not a generic package.
Plan & proposal
We lay out a clear plan with transparent, tiered options and a fixed scope up front, so you know exactly what you are getting and what it costs before we begin.
Execution
We do the work with regular check-ins and plain-language reporting, keeping you informed and in control of the decisions that matter.
Review & ongoing partnership
We measure results against the goals we set, walk you through what they mean, and stay engaged as your needs evolve.
Recent work
Projects we've delivered
Strategy
Greater Boise, ID
North End Seller Success
Premium Boise neighborhood listing
Premium Boise neighborhood listing. Three offers over asking within a weekend.
Three offers over asking within a weekend
Implementation
the Boise metro area, ID
Boise Bench Buyer Placement
Multi-property buyer representation
Multi-property buyer representation. Closed with confidence, zero surprises at walk-through.
Closed with confidence, zero surprises at walk-through
Advisory
Boise, ID
Right-Price Strategy Launch
Pre-list valuation and positioning
Pre-list valuation and positioning. Eliminated relists; sold faster than market average.
Eliminated relists; sold faster than market average
Strategy
Greater Boise, ID
Rapid-Turnaround Listing Close
From listing to offer to closing
From listing to offer to closing. Closed in 21 days, all contingencies met on time.
Closed in 21 days, all contingencies met on time
Implementation
the Boise metro area, ID
Buyer Education Program
First-time buyer representation in Treasure Valley
First-time buyer representation in Treasure Valley. Confident offers, zero regrets, neighborhood fit nailed.
Confident offers, zero regrets, neighborhood fit nailed
Reviews
What clients say
5.0 average · 5 reviews
“Dana answered every text within minutes, priced our place perfectly, and we had three offers over asking in a weekend.”
J. Morrison
Boise, ID · via Google
“Boise sellers and buyers praise Dana for answering fast, pricing homes right the first time, and knowing the North End and Boise Bench block by block.”
A. Whitfield
Greater Boise, ID · via Google
“Several call her the first agent who felt like a neighbor, not a salesperson.”
M. Delgado
the Boise metro area, ID · via Google
“Known for Seller Listings, Buyer Representation, Home Valuation.”
S. Coleman
Boise, ID · via Google
“Dana Hartwell started Hartwell Home Co. in 2014 after a decade selling in the Treasure Valley, tired of watching neighbors hand their biggest asset to agents who didn't pick up the phone.”
R. Nakamura
Greater Boise, ID · via Google
FAQ
Frequently asked questions
What does it cost to work with you as a buyer?
Nothing up front — buyer representation is typically paid through the transaction. We'll walk you through it in plain English first.
How do you decide my list price?
We tour the home, pull recent neighborhood comps, and price to the buyer pool that's actually shopping — not a number that sits.
Do you cover all of the Boise area?
Yes — Boise, Meridian, Eagle, and the surrounding Treasure Valley. If it's outside our market, we'll refer you to someone we trust.
Ready to start your project?
Tell us what you have in mind and we’ll put together a clear, no-obligation estimate for Boise, Greater Boise, the Boise metro area.